Fractional CFO · HealthTech · FinTech · AI

Finance leadership
for founders
who can't wait.

Matthew Sullivan brings 20+ years of executive finance experience to high-growth startups at a stage-appropriate cost — from Seed through Series C.

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Matthew Sullivan
Why fractional

The right finance
leader at the right
moment.

After 20 years in finance and 8+ years inside venture-backed startups, I saw the same pattern repeat: companies failing to prioritize sound financial discipline early — often bringing in a finance leader too late, or hiring someone too junior for what the stage demands.

Budget constraints and founder focus dictate this delay. But a company at the Seed or Series A stage still needs a seasoned executive to put the right processes and mentality in place from day one.

The Fractional CFO model is the answer — the benefit of a senior Finance executive at a cost that flexes with your growth and needs. If you're nodding along, let's talk.

Services
01Annual planning
02Financial modeling
03Fundraising support — equity, debt & asset-based
04Accounting
05Funds flow & reconciliation
06CFO systems setup
07Compliance — 409(a), audits, FINRA, HHS-OCR
08Contract negotiation
09HR, payroll & benefits
10Board, legal & stakeholder liaison
11Bookkeeper direction & management
12Operations leadership

Industry experience

FinTech HealthTech B2B SaaS Emerging AI InfraTech EdTech VC & PE Funds Crowdfunding
Career background
Unit
VP Finance — embedded banking & payments Series C FinTech
Lambda School
Head of Capital Markets & Finance — digital learning & ISA financing
Goldman Sachs
VP Finance, Apple Card launch team (via acquisition of Final)
Final
VP Finance — consumer credit card startup (acquired by Goldman Sachs)
KKR
8.5 years — Credit Valuation, Fund Operations, IPO Reporting
PwC
Consulting & Audit — consumer finance focus
Select clients
Ava Finance
Marble Health
Noyo Technologies
Comulate
Bold Health
Wefunder
Dutywise
GC AI
Fintainium
Unit

Let's build something
that lasts.

Whether you're pre-revenue or approaching Series C, bringing in the right financial leadership early is one of the best investments you'll make. Reach out to start the conversation.